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Privacy policy

Privacy Policy

Last Updated: February 17, 2026

Muertolandia.com (“Muertolandia,” “we,” “our,” or “us”) operates this website and related services (collectively, the “Services”) to provide you with a curated shopping experience. Our store is powered by Shopify.

This Privacy Policy describes how we collect, use, disclose, sell, share, retain, and otherwise process your personal information when you access or use the Services, including when you make a purchase or opt in to email or SMS marketing.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to personal information and SMS communications.

By using our Services or opting into SMS communications, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you or your household.

We may collect:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • IP address

  • Purchase history

  • Cart activity

  • Payment confirmation details

  • Device and browsing information

  • Approximate geolocation

  • Marketing subscription and consent records

  • Customer service communications

  • Inferences about preferences

We do not knowingly collect sensitive personal information beyond what is necessary to process transactions and provide Services.

2. Sources of Information

We collect information:

  • Directly from you

  • Automatically via cookies and similar technologies

  • From Shopify

  • From service providers (including Klaviyo)

  • From advertising and analytics partners

3. How We Use Personal Information

We use personal information to:

  • Process and fulfill orders

  • Provide customer service

  • Send marketing communications (email and SMS)

  • Deliver targeted advertising

  • Prevent fraud

  • Comply with legal obligations

4. SMS Terms of Use (TCPA + Florida FTSA Compliance)

Consent to Receive Text Messages

By opting in to receive SMS messages from Muertolandia, you provide prior express written consent under:

  • The Telephone Consumer Protection Act (TCPA)

  • The Florida Telephone Solicitation Act (FTSA)

  • Other applicable state telemarketing laws

You acknowledge:

  • Messages may be sent using automated technology or an automatic telephone dialing system.

  • Consent is not a condition of purchase.

  • Message frequency varies.

  • Message and data rates may apply.

You represent that you are the authorized user of the mobile number provided.

Types of Messages

  • Order updates

  • Shipping confirmations

  • Cart reminders

  • Promotional offers

  • Customer service responses

Opt-Out

Reply STOP, END, CANCEL, UNSUBSCRIBE, QUIT, or OPT OUT to stop marketing messages.
You may receive a confirmation message.

For assistance, reply HELP or contact elrey@muertolandia.com.

Klaviyo Compliance

Our SMS program is managed through Klaviyo. We maintain:

  • Timestamped opt-in records

  • IP address capture

  • Consent source documentation

  • Opt-out logs

  • CTIA-compliant disclosures

Mobile opt-in data and consent will not be sold or shared for third-party marketing purposes.

5. Disclosure of Personal Information

We may disclose personal information to:

  • Shopify

  • Payment processors

  • Shipping providers

  • SMS/email platforms

  • Analytics and advertising partners

We do not sell personal information for monetary consideration. Certain advertising disclosures may qualify as “sharing” under state privacy laws.

6. Your State Privacy Rights

Residents of California, Texas, Florida, Virginia, Colorado, Connecticut, and Utah may have rights to:

  • Access

  • Correct

  • Delete

  • Obtain a portable copy

  • Opt out of targeted advertising

  • Appeal a denied request

To exercise rights, contact:

elrey@muertolandia.com

We will not discriminate against you for exercising your rights.

7. Data Retention

We retain personal information only as long as necessary to:

  • Provide Services

  • Comply with law

  • Resolve disputes

  • Enforce agreements

8. Children’s Privacy

Our Services are not directed to individuals under 16. We do not knowingly sell or share personal information of minors under 16.

9. Data Security

We implement reasonable safeguards to protect personal information. No system is completely secure.

10. MANDATORY ARBITRATION & CLASS ACTION WAIVER

PLEASE READ THIS SECTION CAREFULLY.

To the fullest extent permitted by law, you and Muertolandia agree that any dispute, claim, or controversy arising out of or relating to:

  • This Privacy Policy

  • The Services

  • SMS or text message communications

  • Alleged violations of the TCPA, FTSA, or similar laws

  • Data privacy or data security issues

shall be resolved exclusively through final and binding individual arbitration, and not in court.

A. No Class Actions

You agree that disputes will be conducted only on an individual basis and not in a class, consolidated, representative, or mass action.

You waive any right to:

  • Participate in a class action

  • Act as a class representative

  • Join claims with other individuals

B. Arbitration Procedure

Arbitration shall be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules.

The Federal Arbitration Act (FAA) governs this provision.

The arbitration will:

  • Be conducted by a single neutral arbitrator

  • Take place in your county of residence or remotely

  • Allow recovery of damages and remedies available under applicable law

Each party will bear its own attorneys’ fees unless otherwise required by law.

C. Small Claims Court Exception

Either party may bring an individual claim in small claims court if the claim qualifies.

D. 30-Day Opt-Out Right

You may opt out of this arbitration agreement within 30 days of:

  • First using the Services, or

  • First opting into SMS communications

To opt out, email:

elrey@muertolandia.com

Include your full name and phone number and state that you are opting out of arbitration.

If you opt out, neither party will be bound by this arbitration provision.

E. Jury Trial Waiver

If for any reason a dispute proceeds in court rather than arbitration, both parties waive the right to a jury trial.

F. Survival

This Arbitration Agreement survives termination of your relationship with Muertolandia and survives your opt-out of SMS marketing.

11. International Transfers

Your information may be processed outside your state or country. Where required, we rely on recognized legal safeguards.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date.

13. Contact Information

Muertolandia.com
6320 Topanga Canyon Boulevard
Ste 1630 #1098
Los Angeles, CA 91367-2299
United States

Email: elrey@muertolandia.com